How to Grow Your Business with Expert Market Positioning with Debbie Allen
In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning.
Key Points
- Effective market positioning involves identifying and owning a niche, which helps businesses stand out and attract ideal clients who can pay for their services.
- Content creation is crucial for establishing credibility and showcasing expertise, as it helps communicate the unique selling proposition and ROI potential to prospective clients.
- Investing in proper marketing and sales strategies from the onset, rather than trying to do everything DIY, can prevent long-term setbacks and ensure a stronger, more credible brand positioning.
Debbie Allen is a market position expert with decades of business experience and innate business skills, which allow her to see beyond simple solutions and visualize outcomes and results far into the future. As a business consultant, Debbie works one-on-one and in small groups to naturally gauge how and where to take a business for expansion, increased sales, and fast growth with her innovative expert positioning. She has authored 10 bestselling books, including The Highly Paid Expert, Success Is Easy, and Expert Positioning. For more information https://expertmarketpositioning.com
Chapters
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Transcript
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