How to Grow Your Business with Expert Market Positioning with Debbie Allen

In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning.