The SmallBizChat with Melinda Emerson
The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Melinda Emerson
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How to Grow a Coaching Business with Malcolm Reid, Sr.

E353 • Jun 10, 2026 • 19 mins

In this episode, Melinda Emerson is joined by Malcolm Reed Sr. to explore his journey into business coaching and the common challenges faced by coaches. They discuss the critical role of building robust business systems and the importance of establishing a solid business infrastructure. Malcolm shares insights on the risks of positioning oneself as a guru and offers strategies for building trust and authority without relying on social media. The conversation highlights integrity within the coaching industry and recommends the first system overwhelmed coaches should implement.

Key Points

  • Focusing on delivering results and having a systematic approach to fulfillment can retain clients and ensure long-term revenue.
  • Avoid positioning yourself as a guru and instead focus on understanding and solving the specific problems your target market faces.
  • Establish credibility through tangible proof of your capabilities, such as becoming an author or providing demonstrable value before asking for business.

Malcolm Reid Sr., founder of ProGlobal Business Advisors, has spent over 11 years helping more than 1,000 coaches worldwide build profitable, values-driven practices. He delivers a proven “business-in-a-box”—positioning, systems, enrollment, delivery frameworks, software, and operational support—so coaches operate like business owners. Malcolm champions integrity and measurable client results, helping coaches stop guessing, scale sustainably, and build stable businesses that support families and serve small-business clients. For more information: https://proglobalba.com

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