How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges.
Key Points
- Licensing your intellectual property can be a lucrative way to generate revenue, especially when you collaborate with partners who can effectively deploy your IP.
- Small business owners should focus on identifying how their IP can be used by others, shifting the conversation from selling to creating profit partnerships.
- Protecting your intellectual property through clear agreements and legal advice is essential to safeguarding your assets while maximizing their value through licensing deals.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com/
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Transcript
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