When to Adjust Your Pricing Strategy with Linda Hunt
Pricing problems often point to deeper issues with cash flow, lead generation, or client boundaries. Linda Hunt explains how service businesses can establish a minimum aligned price, charge for scope and repeatable delivery, and stop absorbing extra work for free. She also shares why small business owners should review and adjust pricing at least annually.
Key Points
- Raise prices at least annually and base them on your minimum aligned price, not on competitors or guesswork.
- Service businesses protect profit by pricing for scope, structure, and repeatable delivery instead of absorbing extra work for free.
- When pricing feels off, look for the underlying business problem such as cash flow, lead generation, or weak client boundaries rather than chasing symptoms.
Linda Hunt is the founder of SumSolutions and the author of The Money Conversation:
Speak the Truth. Set the Standard. Get Paid Without Apology. Linda helps service-based entrepreneurs build the financial and operational structure that sustains their brilliance. With a background in corporate and as an early pioneer of remote accounting services, she brings decades of financial and operational expertise, paired with a deep understanding of how structure, clarity, and nervous system capacity shape sustainable business success. For more information: https://www.sumsolutions.com
Chapters
| 0:00 | |
| 2:30 | |
| 13:05 |
Transcript
Loading transcript...