The SmallBizChat with Melinda Emerson
The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Melinda Emerson
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PodcastAI

How to Have Better Sales Results with Valdez Lasartemay

E265 • Aug 14, 2024 • 10 mins

Melinda Emerson introduces the episode and welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key metrics for measuring sales performance. He concludes with his best business advice, followed by closing remarks.

Key Points

  • Building strong relationships and understanding client needs are crucial for optimizing sales opportunities.
  • Personal branding and showcasing unique value help small business owners stand out in a competitive market.
  • Leveraging social proof and client success stories on social media platforms like LinkedIn can significantly enhance sales performance.

Valdez Lasartemay is a lifelong sales professional with over three decades selling everything from shoes to securities. He began selling at 10 years of age, going door to door selling subscriptions to the San Francisco Chronicle. These days a business consultant focused on business development and helping small business owners learn effective sales strategies and techniques, emphasizing servant leadership. His new book, Marketing 4 Salespeople: How Servant Leadership Attracts Clients and Increases Sales. For more information: https://www.Marketing4Salespeople.com

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