How Do You Create a Product in the Culinary Industry with Toni Johnson
In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target's Forward Founders Program, which helped shape her business approach. The conversation highlights her unique food flavors and vegan options, reflecting her innovative culinary style. Toni outlines her business model, which encompasses a restaurant, catering, and wholesale operations. She candidly addresses the challenges faced and strategies for scaling her product line.
Key Points
- Identify your niche market and cater specifically to their needs to achieve business success.
- Partnering with experts and mentors is crucial for scaling and overcoming industry-specific challenges.
- Testing and iterating your product through direct customer feedback can validate demand and guide business growth.
Toni L. Johnson is the Head Chef and CEO of The Jamaican Pattie Shop. A plant-based culinary innovator and business powerhouse, she’s turned her passion for Caribbean flavors into a nationally recognized brand with her Jamaican patties. She specializes in vegan and gluten-free patty delights as well. With deep roots in cultural heritage and a bold entrepreneurial spirit, Toni is redefining how authentic comfort food scales in today’s market. For more info, https://www.thejamaicanpattieshop.com
Chapters
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Transcript
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