How to Pitch Yourself for PR with Gloria Chou
In this episode, Melinda Emerson and Gloria Chou dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. They delve into Gloria's unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.
Key Points
- PR is about writing a compelling pitch that provides value to a journalist, focusing on insights or trends rather than a sales or marketing pitch.
- For effective media pitching, use the CPR method: establish Credibility, provide a clear Point of view, and ensure Relevance to current news or trends.
- When constructing a media pitch, optimize the subject line to get the email opened, keep the body concise with three key points, and avoid attachments, using hyperlinks instead.
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders "hack their own PR" to go from unknown to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. For more information: GLORIACHOUPR.COM
Connect with Gloria Chou:
Website: https://www.gloriachoupr.com LinkedIn: http://www.linkedin.com/in/gloriaychou Youtube: https://www.youtube.com/channel/UCgVglV0Ur_nySSGN-AzrLVw Instagram: http://www.instagram.com/gloriachoupr Pinterest: https://www.pinterest.com/0q7ny0shiot24zapj9ao5lxragwta5
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Transcript
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