The SmallBizChat with Melinda Emerson
The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Melinda Emerson
PodcastAI
PodcastAI

Hit It and Quit It with Karla Trotman and Sandra James

E288 • Feb 26, 2025 • 12 mins

In this episode, Melinda Emerson introduces a dynamic "hit it and quit it" panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists.

Key Points

  • Word-of-mouth marketing remains a powerful tool for building strong, lasting customer relationships.
  • Face-to-face interactions and personal connections are crucial for business success and rapport building.
  • Utilizing modern apps like ChatGPT can significantly enhance efficiency in both business and personal planning.

Connect with Karla Trotman:

Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. She graduated with a B.S. in Business Logistics from Penn State and an MBA from Drexel University. Her career has spanned roles in supply chain logistics, purchasing, and e-commerce at notable companies such as Honeywell, Gap, and IKEA. She is also the author the new book, Dark, Dirty and Dangerous, Building a Vibrant Future of Manufacturing. For more information: https://www.KarlaTrotman.com Website: https://www.KarlaTrotman.com LinkedIn: https://www.linkedin.com/in/karlatrotman Instagram: https://www.instagram.com/karlatrotman

Connect with Sandra James:

Sandra James is a serial entrepreneur. She has built several companies from the ground up, and currently serves as CEO of Private Eyes Background Checks With decades of experience in running multi-million-dollar enterprises she gives back to her community by serving on non-profit boards and mentoring other women. She is a mother of two grown young men that she is most proud of and happily married to her husband. She and her husband divide their time between Nevada, California and Florida. She is the bestselling author of, Don’t Tell Me I Can’t, I book that she hopes inspires others to have all of their dreams come true. For more info: https://www.privateeyesbackgroundchecks.com Website: https://www.privateeyesbackgroundchecks.com LinkedIn: https://www.linkedin.com/company/private-eyes-inc- Facebook: https://www.facebook.com/PrivateEyesInc Twitter: https://twitter.com/privateeyesinc

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