The SmallBizChat with Melinda Emerson
The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Melinda Emerson
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PodcastAI

Hit It and Quit It with Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

E301 • May 28, 2025 • 9 mins

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations.

Key Points

  • Stay persistent and reframe your approach to meet customer needs, as exemplified by the principles in "Green Eggs and Ham."
  • Personalizing your outreach with handwritten notes can significantly impact your marketing efforts in a digital age.
  • Understanding your customer deeply is crucial for effective marketing and sales success.

Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com

Connect with Mitch Axelrod:

Website:  https://thenewgameofip.com LinkedIn: https://www.linkedin.com/in/mitchaxelrod Facebook:  https://www.facebook.com/mitchaxelrod Twitter:  https://x.com/MitchAxelrod

Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education, personal development, and impactful communication. As the driving force behind TEDxWilmington, Dr. Young has created a platform for thought leaders to share transformative ideas. Through his Ready Speaker One​ training, he equips aspiring speakers with the tools to become influential communicators. For more information: tedxwilmington.net

Connect with Dr. Dan Young:

Website: https://www.tedxwilmington.net Youtube: https://www.youtube.com/channel/UCj6kNpd-SLGMFGuo1T2IdVw Facebook: https://www.facebook.com/TEDxWilmDE Twitter: https://twitter.com/TEDxWilmington Instagram: https://www.instagram.com/tedxwilmde

Rich Trotter is CEO Rosati Ice, a business that is over 100 years old.  As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: “Do the right thing, the right way, for the right reason.” For more information: www.Rosatiice.com

Connect with Rich Trotter:

Website:  https://www.rosatiice.com Youtube: https://www.youtube.com/user/rosatiice Facebook:  https://www.facebook.com/rosatiice TikTok:  https://www.tiktok.com/@rosatiice Instagram:  https://www.instagram.com/rosatiice

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Speakers

Rich Trotter

Guest • 8%

Melinda Emerson

Host • 57%

Mitch Axelrod

Guest • 4%

Dr. Dan Young

Guest • 21%

Transcript

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