The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Exporting Like an Expert with Laurel Delaney
In this episode, Melinda Emerson welcomes guest Laurel Delaney to discuss exporting, particularly to China. They explore the use of Alibaba for business, federal resources for exporting, and building brand awareness in China. The episode concludes with a World Entrepreneur Day discussion and upcoming SmallBizChat on Twitter.
Key Points
- Laurel Delaney emphasizes the importance of understanding and overcoming barriers such as high tariffs, bureaucracy, and trade regulations when exporting to China, recommending research and collaboration with organizations like export.gov and trade.gov to navigate these challenges.
- Delaney suggests leveraging online platforms like Alibaba for market entry, highlighting the need for a marketing investment and the benefits of exposure to a vast customer base, while also stressing the importance of Mandarin language proficiency for effective communication and business operations in China.
- Building relationships and brand awareness in the Chinese market takes considerable time, with Delaney advising to start with a trusted partner to accelerate the process and noting that popular product categories include consumer goods, children's items, and luxury products.
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Transcript
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