Hit It Or Quit It with Leticia Crippen and Reid Holmes
In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps, old school marketing tips, and best business book recommendations.
Key Points
- Effective project management and collaboration tools like Asana can significantly enhance team productivity and streamline workflow.
- Building strong word-of-mouth networks remains a powerful strategy for generating business leads and fostering connections.
- Personalized scheduling apps, such as Mixmax, can greatly simplify the process of setting up meetings and managing calendars.
Connect with Leticia Crippen:
Leticia Crippen is an award-winning creative strategist and video producer. As CEO at Touch Management, LLC, she had more than 20 years of experience producing and directing programming for television, streaming platforms, and corporate conferences. Letitia also works with business owners to craft relevant content creation strategies for sales and marketing efforts. She is committed to developing the next generation of storytellers and media leaders. Letitia leads digital ministry volunteers, teaches community access media courses, and mentors marketing and film students. For more information: https://www.touchmgmt.com Website: https://www.touchmgmt.com Instagram: https://www.instagram.com/touchmanagement Facebook: https://facebook.com/touchmgmt LinkedIn: https://www.linkedin.com/company/touchmgmt
Connect with Reid Holmes:
After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing – Reid Holmes had an epiphany, we’re being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the digital era is about proving you care. Whether you’re a B2C or B2B marketer, everything today must be B2H. We’re all human. Reid has a plan to help you live your values so you can attract, engage and keep like-minded consumers via what Reid calls “Reverse Targeting.” He’s the author of the new book, “Appreciated Branding. For more information https://www.appreciatedbranding.com Website: https://www.appreciatedbranding.com LinkedIn: https://www.linkedin.com/in/reidholmes
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Transcript
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