The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
How to Leverage Video for Your Personal Brand with Cher Jones
In this episode, Melinda Emerson chats with Cher Jones about the significance of video for personal branding. They discuss strategies for choosing effective video formats, tailoring content to different networks, and the implications of poor quality videos. Jones also shares insights on setting up a home studio for video recording.
Key Points
- Developing a video strategy for personal branding requires clear goals, understanding what you're comfortable with, and ensuring you're providing value to build trust with your audience.
- Choose the social network that aligns with where your audience is most engaged and tailor your video content to fit the context and consumption preferences of that network.
- When creating a home studio for recording videos, start with what you have, focus on delivering value, and progressively improve your equipment and production quality over time.
Chapters
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Transcript
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