The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
If I Had to Do It All Over Again with Melinda Emerson
In this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today's landscape and evaluates ownership options such as franchises and acquisitions. The discussion turns to thriving in challenging economies, focusing on recession-resilient sectors and the role of AI. Finally, Melinda outlines resources and support available for business owners, offering encouragement and insight.
Key Points
- Building strong relationships is crucial as people do business with those they like, know, and trust.
- Focus on retaining existing customers by continuously adding value to the relationship rather than just chasing new leads.
- Consider buying a franchise or an existing business for a proven model and immediate cash flow, especially in an unpredictable economy.
Chapters
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Transcript
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