Strategies for Your Amazon Business Success with Steven Pope
Steven Pope shares his journey to becoming the Amazon Guy, offers tips on selecting products, conducting market research, and competitive analysis. He discusses pricing strategies, Amazon fulfillment vs. self-shipping, and ways to drive traffic and sales on Amazon.
Key Points
- Prioritize selling products you are knowledgeable about to gain an edge in the competitive Amazon marketplace.
- Embrace the inevitability of mistakes when starting out on Amazon and prepare financially for these learning experiences.
- Focus on building a strong brand and engaging directly with your customer base rather than fixating on competitor pricing strategies.
Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon. www.myamazonguy.com
Chapters
| 0:00 | |
| 0:34 | |
| 0:58 | |
| 2:02 | |
| 2:43 | |
| 5:30 | |
| 9:24 | |
| 11:08 | |
| 15:15 | |
| 16:01 |
Transcript
Loading transcript...