The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
How to Love on Your Customers Better with Melinda Emerson
In this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with final thoughts and advice for small business owners.
Key Points
- Plan for holiday business demands at least four months in advance, securing materials, suppliers, and assistance to avoid having to turn away customers.
- Present your products professionally, clearly communicate prices for custom orders, and avoid asking customers how much they are willing to pay.
- Maintain a professional business approach by not advertising products that are out of stock and by ensuring you can deliver on custom order promises.
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Transcript
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