How To Live Your Brand with Olivia Thomas
In this episode, Melinda Emerson chats with brand building expert Olivia Thomas. They delve into brand building tips for women entrepreneurs, the balance between authenticity and posing in branding, and the importance of storytelling in personal brand development. They also discuss common mistakes in brand building and how to manage reputational challenges while maintaining brand integrity. The episode concludes with a mention of the Brand and Demand 2 program.
Key Points
- Olivia Thomas emphasizes the importance of personal mission, vision, and values in brand building, suggesting that understanding and staying true to oneself is crucial for creating an authentic and sustainable brand.
- Effective brand positioning requires a deep understanding of the target audience, including their aspirations and the challenges they face, to create a brand that resonates and fulfills their needs.
- When mistakes occur, it's essential to address them directly and transparently, outlining steps for repair based on brand values, to maintain trust and integrity in the relationship with the audience.
Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling brand strategies that resonate with her customer’s dream clients. Olivia's mission is to help women in business build lives and legacies through the telling of captivating brand stories. She helps founders connect authentically with their audience, paving the way for sustained success as their businesses mature. For more information: www.Wintentional.com
Connect with Olivia Thomas:
Website: https://www.Wintentional.com Twitter: https://twitter.com/Wintentional Facebook: https://www.facebook.com/wintentional Instagram: https://instagram.com/WithLoveFromO
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
Chapters
| 0:00 | |
| 1:06 | |
| 3:03 | |
| 5:55 | |
| 8:15 | |
| 9:26 | |
| 10:48 | |
| 12:56 | |
| 13:26 |
Transcript
Loading transcript...