The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Attracting Corporate Sponsorships with Linda Hollander
In this episode, Melinda Emerson chats with Linda Hollander about how small businesses can attract and retain corporate sponsors. They cover identifying potential sponsors, utilizing LinkedIn, crafting sponsorship proposals, and building lasting relationships. They also delve into the role of brand ambassadorship and influencer marketing in securing sponsorships.
Key Points
- Corporate sponsorships are a valuable source of funding, and businesses should aim for sponsorships starting at $10,000 to ensure it's worth a company's time and to establish their value from the beginning.
- When approaching potential sponsors, it's effective to introduce yourself by email with an attached quick fact sheet about your offerings, followed by consistent communication to build a relationship that can lead to multi-year contracts.
- To create a compelling sponsorship package, include a clear description of your offerings, benefits for the sponsor, a marketing plan, testimonials, and personal or client stories to make an emotional connection with the company representative.
Chapters
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Transcript
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