Hit it & Quit It with Bernadette McClelland, Ted Santos, and Barry Moltz
In this episode, Melinda Emerson is joined by Ted Santos, Barry Moltz, and Bernadette McClelland. They engage in a panel discussion on effective business strategies, share their favorite podcasts and business apps, discuss old school marketing tips and recommend business books. The episode concludes with Bernadette's closing remarks.
Key Points
- Bernadette McClellan emphasizes the importance of being a better marketer of what you do than a doer of what you do, suggesting that strong marketing skills are crucial for success.
- Ted Santos shares that snail mail can be an effective old-school marketing strategy, particularly when sending elegant, succinct invitations for events like CEO roundtables.
- Barry Moltz recommends the business app Apollo.io as a valuable tool for finding contact information of business people, which aids in prospecting and reaching the right individuals.
Connect with Bernadette McClelland:
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her in the top 1% of sales leaders globally. Tony Robbins referred to her as a ‘superstar.’ Harvard ratified her as one of their MBA sales coaches. The Nasdaq Entrepreneurial Centre has been a beta test for her IP. Bernadette is a mentor for Colorado’s Global Landing Pad, and Brian Tracy has endorsed two of her six books on sales leadership. Find out more at https://www.bernadettemcclelland.com/.
Website: https://www.bernadettemcclelland.com/ Book: https://shiftanddisrupt.com/ LinkedIn: https://www.linkedin.com/in/bernadettemcclelland/
Connect with Ted Santos:
Mr. Ted Santos is skilled at reinventing companies. And over the past 25 years, he’s reinvented himself several times. He has experience as a sales trainer, executive manager, entrepreneur, and executive coach. He’s currently chairman and CEO of Turnaround Investment Partners in New York City, which provides high-value consulting services to midsize and large companies. Mr. Santos coined the term Disruptive Leadership Model, designed to empower companies to innovate and penetrate untapped markets. He uses his proprietary methodology to work with CEOs committed to driving innovation at the enterprise level. For more information, head over to turnaroundip.com.
Website: https://www.turnaroundip.com/
Connect with Barry Moltz:
As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change. Find out more at BarryMoltz.com.
Website: https://barrymoltz.com/ Twitter: https://twitter.com/barrymoltz LinkedIn: https://www.linkedin.com/in/barrymoltz Facebook: https://www.facebook.com/SmallBusinessUnstuck Instagram: https://www.instagram.com/barrymoltz/ Books: https://barrymoltz.com/small-business-books/ Small Business Radio Show: https://barrymoltz.com/small-business-radio-show/
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Transcript
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