The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Leveraging LinkedIn for Corporate Contracts with Liz J. Simpson
In this episode, Melinda Emerson chats with Liz J. Simpson about the Big Money Movement and effective LinkedIn strategies for B2B sales. They discuss common LinkedIn mistakes, the importance of clear positioning, and how to utilize marketing assistance on the platform. They also share business advice, favorite apps, and recommended books.
Key Points
- LinkedIn is a crucial platform for small business owners to optimize their profiles with SEO-rich content, consistently publish thought leadership, and leverage tools like Sales Navigator to position themselves in front of potential corporate clients and decision-makers.
- Small business owners should avoid automation on LinkedIn, focus on building genuine relationships, and ensure their LinkedIn strategy is clear with well-defined positioning that reflects an understanding of their target buyers' needs and the value they can provide.
- Utilizing marketing assistance to manage LinkedIn inboxes can help filter and prioritize important sales conversations, and traditional strategies like the Dream 100 can be adapted to digital platforms to intentionally cultivate relationships with top prospective clients.
Chapters
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| 11:54 | |
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| 18:39 |
Transcript
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