How We Can Truly Take Care of Our Customers with Scott Rumisser, Chief Customer Officer, GoTo

In this episode of The SmallBizChat, Melinda Emerson talks with Scott Rumisser about why customer care is central to business growth. They discuss how to create a strong first impression, common service mistakes small businesses make, and why existing customers can become a business’s best marketing channel. Scott shares ways to stand out, support customers with limited staff, empower frontline employees, and use AI without losing the human touch. The conversation also covers feedback, differentiation, and caring for customers before they become customers.