How Global Artisans Are Building Scalable Brands with Susan Hull Walker

In this episode of The SmallBizChat, Melinda Emerson welcomes Susan Hall Walker to discuss the inspiring journey behind the Ibu Movement and its impact on artisan networks. Susan shares the origins of Ibu and how it operates to expand and support artisan communities globally. The conversation highlights shifts in consumer preferences toward handmade goods and the operational challenges faced by artisan groups. Susan delves into the process of transforming local crafts into global brands and envisions the future of the global artisan economy.